Marketing and events
Where you wish us to provide you with marketing information (information, updates or newsletters) or wish to take part in any of our marketing campaigns and/or case studies, or wish to attend an event, your personal information will be processed as follows:
Personal information processed
We collect the following types of personal data:
- Identity data
- Contact data
- Profile data
- Marketing data
- Special category data*
*Special category data will only be collected for the purpose of meeting any dietary or equality requirements that you may have when you attend an event.
Sources of personal information
Scottish Enterprise collects the following types of personal data:
- Direct interactions
- Customer relationship management (CRM) partners
- Public sector partners
- Suppliers
The purpose of processing
Scottish Enterprise processes your data to match your personal information to an existing customer record held by us to:
- To match your personal information to an existing customer record held by us
- To update your preferences
- To create a new customer record if one doesn’t currently exist
- To send you the information that you have opted in to receive
- To enable you to take part in any promotional material that we may create, including as part of case studies
- To sign you up to events, seminars and webinars hosted by or on our behalf, and/or our public sector partners
- To create and circulate delegate lists for events
- To enable you to take part as a speaker, presenter or panel member at one of our events
Lawful ground
The lawful ground is consent.
Consequences of not providing the personal information
We will be unable to send you our updates and newsletters.
We will not know who you are when you sign up to our events.
We will be unable to meet your dietary or equality needs.
How long we will keep your personal information
Your personal information will be retained until you advise us that you wish to unsubscribe or opt out from receiving marketing information.
Where your personal data is processed as part of a marketing campaign or case study, or as part of a recorded event, your personal data will be retained until you advise us that you no longer wish to process it for this purpose. We may however, require to retain a copy of your personal data for historical research and archive purpose.
Personal information processed for events will be deleted within six months from event date to allow statistics to be gathered, anonymised and analysed. If we need to hold your personal details for longer, we will advise you accordingly with the reason why. Special category data will be deleted within one month of event date.